Delaney Everly — Brand Dossier

File 01Wordmark

Your name, set in stone.

The lockup goes everywhere your brand name appears — channel art, thumbnails, watermarks. Cream serif on dark; ink serif on light. Keep the two-tone (serif + script) intact.

Dark surfaces

Light surfaces

Download wordmark (dark) Download wordmark (light)

File 02Profile Mark

The badge.

Your emblem — the scalloped cherry badge. It IS your profile picture. The simplified cherry mark keeps you recognizable where the full badge would muddy: comment threads and tiny thumbnails.

Download badge (1080²)

Two marks, one identity. Lead with the full badge on every profile. Drop to the small cherry mark only at tiny sizes where the scallop loses legibility — it stays unmistakably yours.

Download small mark

File 03Palette

Cherry soda, in seven colors.

Blush pink and vanilla cream carry the sweetness; cherry red is the pop; berry ink grounds the type; leaf green stays on the stems. Keep these exact values and your feed reads as one world.

Berry Ink

#2A0E14

Primary dark. The board ground, headlines, dark sections.

Black Cherry

#5A1A26

Depth + shadow. Elevated panels layered on the dark.

Cherry Red

#E8262C

Primary accent — cherries, highlights, borders.

Deep Berry

#B3202F

Secondary red. Rules, hovers, deeper accents.

Vanilla Cream

#FBF3DF

The wordmark + headings on dark. Warm ivory.

Blush Pink

#F2A9B8

Soft accent. Fine rules, tags, small pops.

Leaf Green

#6FA84B

Natural pop — cherry-stem green, used sparingly.

Download palette card

File 04Typography

Two workhorses, two accents.

Playfair Display sets headlines and the wordmark; Poppins carries everything you read. One accent, used sparingly — Alex Brush for the script flourish (never a whole sentence).

Display — Playfair Display

Sweet with a wink.

Everly

Playfair Display + Alex Brush — both free on Google Fonts. The elegant serif carries weight; the script is the one soft flourish. Use it once, never twice.

Body — Poppins

Cherry-sweet, playful, and warm. This is the readable voice for captions, descriptions, and long-form notes — clear at any size, cute at every one.

CHERRY FRIDAY · NEW DROP · SAME TIME

Poppins for body and captions. Letter-spaced caps for the small stuff — drop labels, dates, tags.

File 05Profile Picture

Ready to upload, right now.

The same badge across every platform — instant recognition. It's already circular, so it crops cleanly to every platform's round frame.

Profile picture1080 × 1080

Download 1080² Download 800² (YouTube)

Platform specs

X / Twitter400×400 · round

Instagram320×320 · round

Facebook170×170 · round

TikTok200×200 · round

YouTube800×800 · round

FormatPNG

Use the same image everywhere. It's built to read at a glance, even shrunk to a phone thumbnail.

Tiny sizes

Comment avatarsswap to small mark

Whydetail muddies < 48px

At comment size the full badge gets busy — the small cherry mark stays crisp and on-brand.

File 06X Header

Your X header.

Sized to X's exact canvas — and the lower-left corner stays clear, so your profile picture circle never covers the design.

X / Twitter header1500 × 500

To use: X → Edit profile → tap the banner → upload. Check it once on your phone — X trims the edges slightly on small screens.

Download X header

File 07Facebook Cover

Your Facebook cover.

Composed and ready — the wordmark sits in the mobile-safe center so nothing gets cut on a phone. Upload as-is.

Facebook Page cover1640 × 624

To use: download and upload straight to your Facebook Page cover slot. Text stays inside the safe center on both desktop and mobile.

Download Facebook cover

File 08YouTube Banner

Your YouTube channel art.

Full 2560×1440 with your wordmark inside the all-device safe area (1546×423) — it reads on a phone, a laptop, and a living-room TV without clipping.

YouTube channel art2560 × 1440 · safe 1546 × 423

To use: upload to YouTube channel customization → Branding → Banner image. The wordmark stays within the TV-safe zone, so it's never cut off.

Download YouTube banner

File 09Bios · Ready to Paste

Every bio, written and counted.

Copy-and-paste for every platform. Each fits its character limit and keeps the voice cherry-sweet and playful. Hit copy, paste into the app, done.

X / Twitter

≤ 160 characters · 107 / 160 chars

Delaney Everly 🍒 cherry-sweet & full of surprises · new drop every Cherry Friday · say hi, I actually reply

Instagram

≤ 150 characters · 97 / 150 chars

Delaney Everly 🍒 retro-cute & a little bit trouble · Cherry Friday drops every week · come say hi

TikTok

≤ 80 characters · 58 / 80 chars

Delaney Everly 🍒 cherry-sweet & playful · new every Friday

Download all bios (.txt)

File 10Brand Voice

How you sound.

The rule under everything: cherry-sweet, playful, and personal. This is what makes a stranger hit follow after one post — and what keeps the brand feeling like a friend.

You are

Cherry-sweet and playful. Flirty-cute energy, always with a wink, never trying too hard.
Consistent. Same palette, same cherry motif, same Friday ritual — recognizable at a glance.
Warm and personal. Followers are friends; every caption talks to one person, not a crowd.

You are not

Not generic. No off-brand graphics, no random fonts, no palette drift — ever.
Not distant. Never corporate, never salesy-cold. The brand is a person, not a storefront.

Keywords

cherry soda retro cute playful girl next door Cherry Friday

Content pillars

Signature look — Cherry motif + blush, cream, and cherry-red palette on every single post graphic.
Personal voice — Short, cheeky, first-person captions that talk to one reader at a time.
Weekly ritual — Cherry Friday — one branded drop moment every week, teased midweek.
Fan connection — Polls, questions, and replies — engagement is content, not a chore.

Quick wins — week one

Upload the profile badge and X header today — the brand exists the moment they match.
Pin an intro post styled in the brand colors: who you are, what you post, when you drop.
Announce Cherry Friday once — then never miss one. Same day, same hour, same graphic.
Paste the bios below into each platform so every profile says the same thing.

File 11Content DNA

Your content DNA.

The influences behind the look and the voice — not to copy, but to understand the moves you're drawn to. Each one gives the brand something the others can't.

Retro Pin-Up Revival

Aesthetic pillar

The 50s cherry-print, soda-shop look that makes a feed feel styled instead of random.

Their moveOne repeating motif — cherries — used everywhere, so every post is recognizable at thumbnail size.

What you takeCherries + blush pink as the signature: on graphics, captions, and set dressing.

On-camera moveKeep one cherry-red prop or accent in frame in every photo set.

The Girl Next Door

Voice pillar

Warm, playful, first-name energy — followers feel like friends, not an audience.

Their moveTalks TO one person, not AT everyone; every caption reads like a text message.

What you takeCaptions in first person, short and cheeky, always ending with a question or a wink.

On-camera moveOpen posts with a direct 'you' — "you're gonna love Friday's drop."

The Ritual Builder

Format pillar

Creators who win long-term own a repeating weekly moment fans can count on.

Their moveSame slot, same name, same look — anticipation does the marketing for them.

What you takeCherry Friday — one branded drop moment every single week, with its own graphic.

On-camera moveTease Friday's drop every Wednesday with the same cherry countdown frame.

The synthesis — what nobody else fully owns

Delaney Everly sits where retro-cute meets girl-next-door: a cherry-soda brand with a warm, playful voice and a weekly ritual fans can set their clock by. Plenty of creators are cute and plenty are consistent — almost nobody owns one signature look AND one signature moment. That combination is the brand.

File 12Format Playbook

Five formats. Rotate them.

You don't need a new idea every week — just these five, each mapped to an influence in your DNA. Master one, then add the next.

01

Pinned Intro

Retro Pin-Up Revival

One pinned post with the header art, who you are, what you post, and when you drop. It's the first thing every new visitor sees — make it do the selling.

"cherry-sweet & full of surprises — new drops every Friday"

Once · refresh monthly

02

Cherry Friday Drop

The Ritual Builder

The weekly branded announcement, always inside the same cherry graphic frame. This is the drumbeat of the whole brand — fans learn the rhythm fast.

"it's cherry friday… you know what that means"

Every Friday · same hour

03

This-or-That Poll

The Girl Next Door

Two-option polls on outfits, sets, and themes. Fans pick, results shape next week's content — engagement that literally plans the calendar.

"red set or pink set for friday? you decide"

Twice a week · 30 seconds

04

Behind-the-Look

Retro Pin-Up Revival

Get-ready-with-me and set-styling teasers — the styled peek that builds anticipation for Friday without giving anything away.

"getting the cherry look ready for tomorrow…"

Weekly · 1–3 photos

05

Ask Delaney

The Girl Next Door

An open question box; answer the fun ones publicly inside brand-framed graphics. Fans supply the content, the frame keeps it on-brand.

"ask me anything — cherry edition"

Monthly · 24-hour window